Bachelor of Arts (Hons) in Business Studies (Marketing)

The Zambia Centre for Accountancy Studies (ZCAS) is pleased to introduce four new top-up degrees in Business Studies. These are final year top-up degrees offered in collaboration with the University of Greenwich, United Kingdom. ZCAS currently offers University of Greenwich programmes on part-time mode of study.

The business and marketing degree will give you broad business skills, including project management and strategic thinking, plus a thorough grounding in marketing. The business with marketing degree introduces you to business from an analytical, strategic and marketing point of view. Emphasis on emerging issues such as sustainability, financial crises and technological innovation means that you will gain the skills to develop and manage businesses to a high standard. Careers in specialist strategic marketing areas are popular with business with marketing graduates, especially within retail management, consultancy, small to medium businesses and start-ups.

Student are required to take the following modules:

• Small Business Development (30 credits)
• Managing Strategy (30 credits)
• Thematic Independent Studies (30 credits)
• Contemporary Issues in Marketing (30 credits)

Entry requirements for this programme include but are not limited to the following qualifications:

• ABE Level 6 Diploma in Business Management
• CIM UK
• ZIM Diploma

ZCAS offers Business Studies in Evening and Distance modes of study.