As the Zambian economy continues growing, the demand for qualified marketing practitioners who have fundamental understanding of marketing concepts and practices and an appreciation of the role of marketing in society is also on the increase. The collaboration between the University of Zambia (UNZA) and the Zambia Centre for Accountancy Studies (ZCAS) presents an opportunity to produce personnel who will help to raise the standard of marketing practice in the country and the region.
The aim of the BScMM programme is to provide students with the opportunity to develop the analytical and high-level marketing skills required to deal effectively with rapid technological, organisational and environmental change in a modern business setting. The programme develops a conceptual, systematic and mature approach to the identification, analysis and solution of marketing problems in the private and public sector. The programme further equips students with the knowledge and critical understanding of the interrelationships between the different marketing activities within an organization.
To qualify for admission to the BScMM programme an applicant must have any of the following:
Five credits at ‘O’ Level including English and Mathematics
Any relevant three year marketing diploma from a reputable and recognised college or university
Three ‘A’ level passes including English
Any degree from a recognised institution.
DURATION OF STUDY
The programme runs for four years on full time, part time and distance education and not more than five academic years in case of any eventualities or unforeseen circumstances.